It was an interesting year of transition – 2001. The phones rang, the mail came, we processed the orders and the little brown truck (UPS) took the packages away each day. It was a much easier business to run, but we missed the walk-in Customers. As the year began, our principle product was Starline handgun brass – ten different calibers, bearing the hunters name; but then our first shipment of Winchester rifle brass arrived in mid-January. We didn’t have a loading dock, so we unloaded the truck by hand, one cardboard drum at a time, and carried them through the
The Winchester deal was a game changer; imagine a small company, that didn’t even have an account with Winchester until the previous July, being ‘first-to-market’ with Winchester bulk-packed rifle brass. It had never before been offered and our Customers loved it. Remington, not to be left out of this new market, began selling us bulk brass in 2000. Lee Precision was our first major reloading product line, also in 2000. Hunter Precision was running full-page ads in Shotgun News and was beginning to look a lot bigger than we actually were.